In 2020 Shaverhands returned to help shave the world from blood cancer with COVID and bushfires headlining around Australia. Despite everyones fears, Shaverhands worked her hands off and created the much needed buzz to attract a record number of new shavers.
The campaign consists of TV, online video, print, social and digital backed by a great BTL journey once a person signs up. It is supported by PR and nationwide event activations leading up to Shave Week in mid-March.
TVC’s and Online Video
Artwork
Illustrations
Client: Leukaemia Foundation
Agency: abnormlÂ
Production: Clockwork Films
Director: Heath George
Illustrations: Chris Wahl @Jacky Winter