Introducing the Bon Rurgundy, Chinville News Network’s iconic news anchor and the star of this years campaign.
The campaign includes four thirty-second advertisements and rolled out across television, online, social and mobile platforms as well as traditional print and posters and saw an 8% increase in registrations and helped raised over $16 million for the Leukaemia Foundation.
TVC’s and Online Video
Client: Leukaemia Foundation
Production: Clockwork Films
Director: Heath George