Introducing Chinville – birthplace of the World’s Greatest Shave. Chinville is an extraordinary place where everyone shaves or colours their hair to help people with blood cancer.
In this town the Mayor is our spokesperson and features in all 3 TV spots. This year he was tasked with introducing the cause, rallying the troops and introducing us to a number of colourful characters (Chinions) along the way.
‘Evil Chinevel’ is a daredevil that goes to great lengths to shave his hair while ‘Houchini’ shows off his unique skills while colouring for the cause. There’s numerous other characters that we’ve introduced, including a Chinion band in the style of ‘Band Aid’ singing “Who’s gonna shave me?” to the tune of Midnight Oils’ classic Blue Sky Mine.
TVC’s and Online Video
Poster
Assets
Client: Leukaemia Foundation
Agency: abnorml
Production: Clockwork Films
Director: Heath George