Radiologists can be a hard group to target and recruit. There are only 3100 radiologists qualified to work overseas on cases in Australia and New Zealand.
Key learnings from research told us that radiologists are people driven to keep learning and Radiopaedia is one of the primary places they come for peer reviews. The concept promotes the experience of working overseas with Everlight as a great way to learn more about yourself, your loved ones, and the world.
Radiologists that clicked on the banner were served up either of two landing pages, based on their location. UK radiologists where taken to a page that promoted working in Sydney, Australia, while AUS/NZ radiologists were directed to a landing page that promoted working in the UK or overseas.
Display Banner Campaign
Targeted Landing Page
