We're abnorml
A challenger agency
Hi Luke,
Thanks for the opportunity to put forward a proposal for Champion League (working title).
Based on your brief, we've identified how we'd work through this with you and have detailed each of the stages below.
If you have any questions, feel free to drop us an email here!
Or you can drop in on our Hangouts, we're usually online 9-5pm most weekdays.
Stage 1
Name, logo and tagline
OUTPUT: LOGO, TAGLINE
1 Business Name
Getting this right is the most important part of the project. We understand you have some names you're considering and you may also need help with this. Either way we'll establish this before we move on.
2 Logo Design
Once the name has been decided, we can get to work designing a logo. We will provide some options on this. How many? A few, but we'll have a fairly strong recomendation for one of them.
3 Tagline
We'll develop some taglines that work with the logo or sum up the key proposition. These will have some creativity injected in them.
Stage 2
VISUAL LANGUAGE
OUTPUT: GRAPHICAL DEVICES, APPLICATION CONCEPTS, BRAND ON A PAGE
1 Visual Devices
Our logo direction will give us a steer in developing our visual language. We'll develop a colour scheme, some design devices and elements as secondary assets to compliment the brand.
2 Design Application
Applying our visual devices to 'in-situ' examples (gym interior/exterior) will give you a good understanding of how the brand look-and-feel comes together.
3 Brand on a page
This is our mini-style guide of sorts. It's a creative roadmap to the brand and how it should be used. It contains all the important things we've developed along the way and is the main document to move the brand forward.
Stage 3
Manifesto
OUTPUT: MANIFESTO
We're big believers in "Why?"
Most brands these days know what they do and how they do it, but very few understand why they do it. The creative process has established our look, feel and tone but we still need a reason for Champion League to get up in the morning.
It could be a poster in your gym, a statement on your website or gracing the walls of the CEO's office. No matter where it lives, it's your stake in the ground – the reason you exist at all.
Our costs
Download our project costs
2 OPTIONS INCLUDED
We look forward to working with you on your exciting new project
Simon McGrath
Simon has a passion for the big idea. His out-of-the-box thinking has translated into some memorable Australian campaigns for the likes of KFC, Panadol, LG, and Fire & Rescue NSW to name a few. When he’s not working on creating ads, he’s creating art and has won several Australian art prizes along the way.
Paul Barkley
Paul’s advertising background was born out of a love of direct marketing where the measurable value of one-to-one communication was celebrated. Creative at heart, a technologist by nature, Paul has a profound interest in tech and the way it continues to transform our lives.