abnorml
Navigation
  • Home
  • About
  • Recent Work
  • Home
  • About
  • Recent Work

Worlds Greatest Shave 2018

In 2018 a sub-segment of World’s Greatest Shave participants was identified as participants who raised a large amount of money heading into the final weeks of World’s Greatest Shave.

These participants were identified as a wife or mother in her 30’s, usually with a direct connection to blood cancer.

For the first time, World’s Greatest Shave communicated to its base without the use of the famous ‘Chin’ characters. We created an online video along with some targeted digital and social communications.

To date, our combined 2018 campaign has generated over 1.5 million views online.

Digital Display

Client: Leukaemia Foundation
Agency: abnorml 
Production: Clockwork Films
Director: Heath George
Photographer: Richard Weinstein

 

  • Home
  • About
  • Recent Work
ABNORML PTY LTD | A.B.N. 76 624 466 879

HANGOUT WITH US HERE