In 2018 a sub-segment of World’s Greatest Shave participants was identified as participants who raised a large amount of money heading into the final weeks of World’s Greatest Shave.
These participants were identified as a wife or mother in her 30’s, usually with a direct connection to blood cancer.
For the first time, World’s Greatest Shave communicated to its base without the use of the famous ‘Chin’ characters. We created an online video along with some targeted digital and social communications.
To date, our combined 2018 campaign has generated over 1.5 million views online.
Client: Leukaemia Foundation
Production: Clockwork Films
Director: Heath George
Photographer: Richard Weinstein