Fire + Rescue NSW was lacking direction. Geographically diverse, 335 stations and offices all over NSW, and broken into a siloed structure of operational vs admin staff there was a need to bring the organisation together with a common purpose.
Our job was to help the organisation explain to each other, and to the community who FRNSW are and what they do today, as well as inspire them about what they are working on for the future.
The objective of this video was to hero FRNSW’s varied capabilities to other NSW agency’s and government officials, showcase FRNSW’s brand values to the community, and drive recruitment.
Production: Clockwork Films
Director: James Medlam
Photographer: Richard Weinstein